We are retailers of exclusive sneakers on what we call the aftermarket. This means that the sneakers we sell are initially sold at a few selected sneaker web shops and stores around the European capitals. Both private individuals and companies buy the shoes because they are aware that there is huge demand for several of the releases from Nike, Jordan Brand, New Balance etc. In other words, the sneakers that are in high demand often end up in the hands of people, who have intentions of making some easy money by reselling the shoes.